I came across an article called “The 10 most innovative social media companies of 2020”. The article brings up 10 social media applications which got them excited. I found it interesting to read about these different platforms since I was not aware of the majority of them. Have y’all heard about Community? A social platform allowing celebrities/artists and their fans to connect in a more meaningful and direct way than the traditional social platforms. However, in this blogpost, I am going to focus on number 3 on the list – Pinterest. If you are interested in learning more about Community and the other applications on the list, you can find the full article here: https://www.fastcompany.com/90474702/the-right-chemistry-sparks-innovation.
So let’s talk about Pinterest. The visual social network platform records about 335 million monthly active users, which is an increase of 26% year over year. The article mentions how quickly Pinterest has evolved over the past years, presenting a 1.14 billion revenue in 2019. In other words, things are going well for Pinterest. But what is it that they are doing so well? Let’s talk about ads. As the article states, Pinterest are “findings new ways to convert inspiration into transactions”. They introduced both the “Shop the look ad” and “Try on”. “Shop the look” ads gives advertisers the opportunity to feature multiple products in one ad. “Try on”, powered by Lens, collaborates with makeup brands like Estée Lauder, Sephora, and bareMinerals and allows user to virtually try their products. How brilliant?
I am myself, one of Pinterest’s 335 million users and I looove the platform. Why I love it? It inspires me, it provides a huge variety of inspiration – from food to DIY projects to makeup tips, and it is easy to make your own board and pin content you like. When talking about ads, I have recently noticed how slick they are with their ads. I barely notice when I am being advertised to when I am on Pinterest because their ads melt in extremely well with the rest of the user interface. Also, they are (obviously) targeted towards me so it is content that I am likely to be searching for anyways. For example, I noticed how I usually get workout ads in my feed and I am very likely to be searching for workout inspiration at Pinterest. As a result, I barely notice the ad. Smart tactic if you ask me. I don’t know about y’all but when it is obvious that I am being advertised to (and the ad annoys me and disturbs me from doing what I came to the website to do), I am less likely to engage with the ad.
moalovisa 