Category Archives: Uncategorized

Class of 2020… Well, it’s safe to say my senior year did not exactly turn out the way I was hoping. I am experiencing a lot of different emotions – disappointed, sad, upset, mad… But in the middle of all this, I am also feeling extremely thankful.  Thankful I got to experience a new countryContinue reading “Natural Light Hosts Virtual Commencement Ceremony”

I recently read an article called “Inside beauty brand Eos’ long-term TikTok strategy” by Emma Sandler. Sandler discusses Eos current TikTok campaign – an Easter egg hunt using Eos lip balms, which was launched April 4. The company is collaborating with 15 influencers (with a collected reach of <50 million followers) who are asked toContinue reading “Eos’ Easter egg hunt campaign on TikTok”

With people being stuck inside due to COVID-19 lockdowns, social platforms are seeing a significant increase in usage. In an article called “Snapchat Sees Higher Usage Amid COVID-19 Lockdowns, Outlines Key Trends of Note” the writer Andrew Hutchinson discusses specific usage trends Snapchat has been seeing lately. Hutchinson means that this information could be valuableContinue reading “Current Snapchat Trends”

On March 11th, the CEO of YouTube Susan Wojcicki announced a change in policy regarding COVID-19. In an article titled “YouTube will now allow creators to monetize videos about coronavirus and COVID-19” Sarah Perez explains how YouTube has a “sensitive events” policy with the purpose of protecting advertisers from being associated with horrific events andContinue reading “YouTube Allows Creators to Monetize Videos about Coronavirus”

I came across an article called “The 10 most innovative social media companies of 2020”. The article brings up 10 social media applications which got them excited. I found it interesting to read about these different platforms since I was not aware of the majority of them. Have y’all heard about Community? A social platformContinue reading “Let’s Talk about Pinterest”

I read an article called “LinkedIn is testing Snapchat-like stories because that’s the world we live in now” by Chain Gartenberg. The article talks about how LinkedIn recently announced that they are testing to implement Snapchat-stories into their platform. LinkedIn’s head of content products, Pete Davies, means that stories would offer a more casual wayContinue reading “LinkedIn Testing Snapchat-like Stories”

In an article called “Twitter Shares Some Simple Tweet Copy Tips to Improve Campaign Performance,” the writer Andrew Hutchinson speaks to Twitter’s newly launched program called “Good Copy, Bad Copy.” In the article, there is a short video of Twitter creative lead Joe Waddington where he goes through a set of simple, actionable tweet tipsContinue reading “How to Improve your Twitter Copy”

Stories are becoming more and more popular across social media platforms and marketers obviously want to take advantage of it. But are stories more effective with or without sound? In an article called “Do You Really Need Sound in Your Instagram Stories?”, Pamela Bump discusses just this. The article states that Snapchat encourages creators toContinue reading “Sound On or Off for Instagram Stories?”

I recently read an article called “8 Ways to Increase Facebook Page Engagement” written by Mark Walker-Ford. If you are looking for ways to get more engagement (likes, shares, and comments) on your Facebook posts, this is an article for you. Read the full article here: https://www.socialmediatoday.com/news/8-ways-to-increase-facebook-page-engagement-infographic/572027/. Walker-Ford brings up eight ways to increase yourContinue reading “Increase Facebook Engagement”

In an article called “How startup companies are using text messages to acquire customers” by Kristina Monllos, the writer explains how startup companies have made texting a core part of their selling proposition. Text messages are used for ducation purposes, commerce, and to create brand awareness. Monllos dives deeper into text message marketing and theContinue reading “Text Message Marketing”